Tuesday, February 27, 2007

Subliminal Messages and Business Success

Subliminal messages in advertising convince and influence consumers to patronize products. You do not need a college degree in Psychology in order to create the best subliminal message for your market. All you need is to know your market well, learn what makes your product extremely attractive to them, and convince people that they need your product.

Here are ways to pass on a subliminal message to other people:

Be Intuitive.
Intuition or instinct is underrated nowadays because of the overwhelming power of sense and logic.

Your intuition will allow you to read between the lines and clearly hear messages for the subconscious. Your intuition will tell you many things about your target market and these things are neither visible nor obvious.

Use Convincing Techniques Repeatedly.
Do you notice most people have the habit of saying “I see” and “I understand”? Since they are fond of saying those phrases, you can use the same words too and make them subconsciously believe you.

When you begin your sales pitch with phrases like “You see” and “You understand”, their minds will subconsciously take your words as the truth and they will easily see and understand your point.

Be Casual.
Remember that you send subliminal messages in a subtle and unobtrusive ways. Receivers of these messages feel rather than hear them. As such, you have to adopt a casual attitude when delivering these messages. Once you make the mistake of revealing what you intend to do, your customers will be immediately on guard and have their defenses up.

Be Confident.
Sending subliminal messages to your customers will not work if you are not confident about what you are doing. You need to be convinced of what you wish them to believe or they would not even take you seriously. How you stand, move, speak, even how you look at them in the eye all help in making you a convincing and confident speaker.

Never Be Negative.
There will be instances when you will meet customers who are initially reluctant to trust you. There will some who are simply uninterested with what you are offering. In sending subliminal messages, you must make sure that you do not meet negativity with negativity as well.

Instead of being negative, try another tack or argument until you find one that works. Just keep nodding and listening whenever the customer voices out their arguments, but make sure that you continue with your line of argument every time the other person stops speaking. Sooner or later, you’ll find something that works.

There are various types of subliminal messages and their corresponding techniques:

Subliminal Images – Pictures speak a thousand words and you can use some that work definitely in your favor.

Subliminal Tapes – These tapes will play certain phrases repeatedly and if you play them while you sleep, you will implant the message in your mind.

Subliminal Software – Your mind will unconsciously digest the message being delivered by a sequence of images that are flashed one after another in considerable speed.

Of course, every time you deliver a subliminal message to benefit your business, make sure that you do not violate any ethical principles. Genuine and mutual satisfaction for you and your customers (and not simply profit!) should be your sole motivation.

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